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EPOQUE HOTELS - Presentation
The Concept |
Objectives |
History |
Benefits |
The Approach |
PowerPoint® Presentation
Introduction: The Concept
EPOQUE HOTELS - A new period begins.
A point of reference for a new development in the hotel world.
An invitation to experience our hotel selection blending traditional values in hospitality with a contemporary approach and frame of mind.
Hospitality is one of the oldest, traditional services in human civilization, based on offering a welcome stay for travellers away from home. Our endeavour is to introduce our collection of hotels offering an evolutionary approach--a hospitality which has evolved along with the needs of today's traveller without forgoing the best traditions of the past. We offer History and Tradition proposed in a new, refreshing, and distinctive style.
Each Epoque Hotel is an original expression of the city where it is located. Selected for its character, charm, quality, and central location embedded in their local environments that allows the traveller to experience and absorb the Essence of the destination.
Objectives
* Effectively position EPOQUE HOTELS among the preferred hotel collections for the international traveller.
* Establish EPOQUE HOTELS among the preferred hotel representation services in Europe and America for independent and innovative hoteliers.
* To establish strong relations with top producing accounts such as travel Internet companies, business and leisure travel agencies, and corporations in main international markets.
* The company will, in due course, develop a new division of the concept differentiating between modern, contemporary, and upbeat hotels, and the classic innovative hotels.
* To satisfy the wants and needs of both tourism businesses and hotels as well as consumers in the 21st century.
History
The company was established in 1996 under the name European Hotels Representation LLC, by the existing partners building on their extensive experience in sales and marketing, property management, international representation, and technology in the hotel industry. The company has successfully grown and evolved to launch a new concept and collection of hotels ø EPOQUE HOTELS in 2002.
Benefits
Hoteliers will benefit from:
1. Worldwide distribution of the EPOQUE HOTELS Directory via our offices, direct mail, trade shows, sales visits and client request. The Directories are also displayed at all member hotels.
2. Exposure from our international network of offices.
3. Central Reservation Office with international toll free numbers.
4. GDS connectivity.
5. Inclusion in the EPOQUE HOTELS website and affiliate websites
6. Online Internet bookings.
7. Full service of Sales and Marketing support in main international markets:
A) Direct Sales Visits:
Objectives
Increase awareness of brand and member hotels.
Increase hotel's occupancies & Rates with corporate and high-end International clientele.
Increase groups and incentive business.
Increase business from Internet sources and through partnerships.
Strategies
Attend industry related trade shows (Agenda TBA).
Ongoing Sales Solicitation (Direct, Telemarketing).
Attend industry related monthly events.
Web Marketing ø link exchanges, search engine positioning, web advertising.
B) Direct Mail:
Objectives
Establish business during off periods.
Solicit new Corporate, Travel and Convention business
Strategies
Quarterly newsletter to repeat customers, travel agencies and corporations.
Network mailers.
Monthly promotions.
Featured hotels of the month.
C) Advertising on barter opportunities:
Objectives
Impact weekend business.
Impact transient business.
Establish company's presence.
Strategies
Establish effective contact with key editors to negotiate barter exchange of advertising space with hotel rooms.
Distribution of the Directory in key niches.
Joint venture programmes with Hotel members.
Strategic alliances.
Business publications, travel magazines.
D) Public Relations:
Objective
Establish presence of the collection and its hotel members.
Strategies
Familiarization trips.
Events in main cities in conjunction with hotel members.
Individual meetings with press journalists and editors.
8. Sales, Marketing and Reservation reports:
Monthly reports with all activities held, travel agencies visited, and other tasks. Full information is disclosed including names, contact address, email of the prospect clients and agencies visited, providing a valuable source for the hotel's own database. A yearly plan of activities for the year ahead with quarterly updates is also communicated to the hotel members.
9. Database Marketing:
Mailing lists, correction, verification and maintenance of addresses and distribution of messages and brochure fulfillment.
10. Training Programmes
11. Opportunity for Networking among hotel members.
12. Additional ad hoc services can be performed upon request by hotel members.
13. Limited membership of hotels per city.
14. Electronic Newsletters providing industry information and news.
15. Consulting , the staff of EPOQUE HOTELS is available for consultation in matters regarding the hotel industry.
The Approach
Experienced Management Team: EPOQUE HOTELS has a management team with extensive experience in Hotel Sales and Marketing, and boasts a successful track record that has generated strong returns for hoteliers.
Network: Utilizing our international network, and our ability to attract first class outsourcing partners, at very competitive pricing structures, we are able to provide hotel members with high quality and lower priced sales and marketing solutions.
Personalized Operations: Having had success in growing various international projects, we can guarantee our clients a personalized and adaptable one-to-one, high standard of service which large Hotel Representative Companies find very difficult to provide.
Multi-cultural Approach: We provide our clients with a group of highly skilled and totally multilingual and multicultural professionals, with a deep understanding of both the American and European Markets.
International Growth: With the EPOQUE HOTELS? business model, the company can grow, through its personalized service, with independent hoteliers who share a similar desire. The company has the ability to ramp up its operations in new countries with a team of local executives in order to increase business and deliver the appropriate service.
Innovative Business Model: With its innovative, distinctive and elegant approach, EPOQUE HOTELS offers a unique collection of hotel atmospheres that fuse hospitality services, food and beverage components, tradition, and local amenities to the attention and care of the international traveller.
Join EPOQUE HOTELS with your luxury property!
EPOQUE HOTELS:
A new trend in hospitality.
Discover our collection of over 300 innovative and creative boutique hotels located in major destinations worldwide.
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